Mercator-S heralded as Serbia’s first green retail chain

In a groundbreaking move towards sustainability, Mercator-S has become Serbia’s first „green” retail chain by exclusively using renewable energy, supplied by Elektroprivreda Srbije. This significant transition marks a major step in environmental protection efforts.

The shift to renewable energy is expected to yield substantial environmental benefits. IDEA, Roda, and Mercator stores across Serbia are projected to reduce their carbon dioxide emissions by 33% in 2024 and by 50% in 2025.

This initiative is part of the Fortenova Group’s ESG (Environmental, Social, and Governance) strategy, which focuses on fostering a sustainable future. Since 2021, Mercator-S has implemented smart recycling presses for cans in 10 selected IDEA and Roda stores, resulting in the recycling of nearly 50,000 cans to date.

Furthermore, Mercator-S has introduced a composting project aimed at reducing landfill waste. A pilot program in 16 selected IDEA stores successfully composted over 35 tons of organic waste within one year, producing 6 tons of compost.

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